Persuasion. It's key to making a sale, but there's a line between being persuasive and being pushy. These quotes offer help in finding it, and in honing your own persuasive skills.
"The most important persuasion tool you have in your entire arsenal is integrity."
“To be persuasive we must be believable;
to be believable we must be creditable;
to be credible we must be truthful.”
Edward R. Murrow
“I would like to see anyone, prophet, king or God, convince a thousand cats to do the same thing at the same time.”
“It's much easier to be convincing if you care about your topic. Figure out what's important to you about your message and speak from the heart.”
"Before you try to convince anyone else, be sure you are convinced, and if you cannot convince yourself, drop the subject."
“Don't raise your voice, improve your argument."
“It is safe to assume that any individual or group you wish to influence has access to more wisdom than they currently use. It is also safe to assume that they also have considerably more facts than they can process effectively. Giving them even more facts adds to the wrong pile. They don't need more facts. They need help finding their wisdom. Contrary to popular belief, bad decisions are rarely made because people don't have all the facts.”
“You cannot reason people out of a position that they did not reason themselves into.”
"Those that will not hear must be made to feel."
“People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive.”
Do you have a favorite quote about persuasion? Share it with us!