How can we take our businesses to the next level this year? We might already know what we have to work on — which strengths can be exploded and which weaknesses improved — but if you're turning in circles trying to decide what skills to focus your attention on, may we suggest these four things you could learn (or develop) this year to improve your business.
Leadership is a skill that can constantly grow and improve, and no matter what kind of business you have, it's an important skill to develop. Get back to work on it with a class like Coursera's Foundations of Everyday Leadership (No matter what skill you're looking to improve, there are lots of online learning resources that are free or inexpensive.)
Entrepreneurs are generally serious readers, and that reading takes time. It's time well-spent, of course, but what if you could get all that information into your head even faster? Think of how many more books you could read!
Spreeder offers a free app, and Spreeder Pro comes at a relatively low cost with a 12-month money-back guarantee.
The internet and its users love videos, and they can be a great way to help promote your business. Avoid shooting a thousand takes striving for the flawless one by learning to edit. Even if you can get it right the first time, you can create a more polished product by cutting away to graphics or additional footage as needed, and adding an intro, closing, text, and affects. You can start with Windows Movie Maker, but when you're ready to advance there are a lot of programs available, like Final Cut Pro, Adobe Premiere, Sony Movie Studio, and more.
One New Social Media Platform
Social media strategy seems to change on a weekly basis, and it can feel overwhelming to try to keep up with it all. However, as evidenced by Facebook's massive success (and the general demise of MySpace... remember?), we don't all have the insight to know which ones are going to take off, which will fail, and which will be best for your business.
Social media is pretty user-friendly, so it only takes a little while to get a general idea of how to use it. Check out the March issue of Growth Advance for a How-To (plus an action-step worksheet) about Periscope, one of the latest live video streaming platforms.
What skills are you adding to your repertoire this year?