Like it or not, you're a salesperson.
We all are. It might not be in our job titles, but entrepreneurs are salespeople, no matter how you look at it.
Maybe you're selling a product or service, or maybe you're selling yourself: your attitude, personality, and ability to communicate your vision attract clients, investors, and teammates.
If you thrive on selling, you're set. If you're not, you've got some work to do. Practice, practice, practice the five tips below.
It's hard to sell anything you don't believe in. You should be the biggest fan of your products — and of yourself. Work on building your confidence and focus on all the reasons why you and your product are the best in the business. (Need to fake it till you make it? Consider striking a power pose.)
What does your client need? What do they value? Your product or service is a perfect fit for someone, but you need to learn about how and why it fits.
Know It All
Just kidding. Admit it when you don't. But you shouldn't be in a position to have to admit that about your product or yourself.
The legwork of getting your business up and running has probably taught you a lot about not only what you have to offer, but your industry as a whole. Make sure you keep up on trends, prices, statistics, and other information that will help your business shine, and impress the potential clients that ask you questions.
Not everyone will respond to you in the same way. Develop various ways of pitching your product or service to appeal to various personalities. Take note of what works well and what doesn't.
Learn to Be Persuasive
"I don't want to be manipulative," you might be thinking. Good! Neither do I. But there's a difference between manipulation and persuasion. You have a good product. You've backed it with your guarantee. You can see how your product will honestly make this person's life easier.
And you know that if you don't sell this one, you can always sell another. So it's not being manipulative. Sometimes people need a little nudge in the right direction; they need to feel comfortable trying something new. Your ability to persuade can be what they need to get over the hump.
What did you focus on to become a better salesperson? Where do you still struggle?