With all the social media channels available, how do you decide whether Pinterest is one you need to include for your business?
Some platforms are better for certain businesses than others, and it might take some experimentation to see which ones work best for you. Social media is essential for business today, and we're passionate about helping you use it well. We've posted articles about whether or not you need LinkedIn, advanced tips for using Twitter, and what we hope is some common-sense advice about how not to use social media. You can also find a How-To with accompanying worksheet for Periscope in our March 2016 issue, and extensive tips for setting up and utilizing a Pinterest account in our September 2015 issue.
Of course, the first question is whether you need Pinterest for your business at all. Here are a few things to consider:
Does your business lend itself to infographics and other images?
It's good to create boards and add pins from other people that are related to your business, but you'll also want to be creating your own pins that will link people directly to your business. This can be in the form of images of your products or tips and advice (infographics or well-designed pins that direct people to posts about how to run an email marketing campaign, how to bake 30 different kinds of cupcakes, or how to wear the 10 best pairs of shoes for fall). If you have a business or service that can be shown off in this way, Pinterest is a great option for you.
Do you have a product or service that people like to pin about?
While crafts, food, travel, fitness, quotes, technology, home decor, pets, and fashion are some of the most popular topics on Pinterest, there are many other topics that people find pin-worthy, as well. If your business falls into one of those categories, you'll probably be right at home pinning about it. If not, it doesn't mean you're out. Search for products and services like yours on Pinterest and see who else is pinning about them.
Is your target market on Pinterest?
According to Expanded Ramblings, there are 100 million active Pinterest users, 85% of which are female (as of summer 2014), but in 2015 the number of male users grew by 120%.
45% of users are from outside the US. 67% of users are under the age of 40; only 3.6% of American teens aged 14-17 use Pinterest. 80% of millennials who use Pinterest do so to help them find things they want to buy.
Is your business on Pinterest?