A few years ago, I never thought I would be involved in network marketing. However, when I got clear on what I wanted my next job opportunity to look like, network marketing made complete sense. I was looking for additional income, travel, time freedom, and to help people, be my own boss, and make my own schedule. Network marketing provided all these things.
Maybe you are thinking of getting started for the first time, or maybe your business has fallen to the way side and you are looking to start from scratch right now. Either way, these tips will help you get started.
Before choosing a company it is important to do your research! There are so many companies out there with good products; however, not all of these companies last.
Here are some things you need to find out about your future business partner:
- Is it publically traded?
- Does the company have clinical and third-party research for their products?
- How long has the company been around?
- Does the company continue to grow in revenue each year?
- How many countries does the company operate in?
- Does the company continue to introduce innovative products?
- What are the goals and values of the company?
- What is the customer service like?
- Do the products have a money-back guarantee?
- Have any of the products received any third-party awards?
- Does the company have a five-year and 10-year strategy for growth?
- What is the commission structure like?
Remember to check out the source of where you are getting information and that you are reading facts, not opinions. Even if you have been with the same company for a while, doing some additional research may help you build confidence and belief in your company.
Before you get started in building your network marketing business, it is important to understand the two processes that will be going on simultaneously that are important for your success. One is the Work Flow that actually builds the business, and the other is the group of Core Habits that help create belief and confidence.
The first step in the work flow is setting a goal.
- How much money do you want to make monthly?
- What pin or title do you want to reach, and by when?
Goals are a fundamental first step because they are inspiring and exciting, and also because they provide a benchmark to work backward from. Once you set your goal, you will have a better understanding of how many hours or presentations you will need to do to reach that goal in your set time frame.
Even more important than the goal is your “Why.”
- Why do you want to accomplish this goal?
- Will you pay off your debt?
- Pay for your children's education or support your ailing parents?
- Perhaps you want to buy a new car or house, or create an incredible lifestyle with time and financial freedom.
Having a clear goal and “why” behind the goal will be crucial on the days that seem hard, or when you “just don’t feel like it.” Remembering your why and your goal can reinvigorate your business time and time again.
The second step in the Work Flow is your Contact List. This is your money maker, your gold mine! Without overthinking, break your life into categories and write a list of all the people you know in each category. Categories can include family, school friends, church friends, friends from hobbies or groups you participate in, people in your neighborhood, people who provide you with services (like your doctors, dentists, hair stylists, manicurist, etc).
This list is constantly evolving. Every new person you meet at a party, in the supermarket, or on the street should be added to this list. The goal is to get your list to at least 100 people. If you are feeling stuck, look at the contacts in your cell phone, your LinkedIn connections, or your Facebook friends.
Now that you have your contact list, the next step is inviting your prospects to take a look at the product and/or business you are offering.
Invitations should be short and sweet. Invitations are like movie trailers: they do not give away the whole movie, just a short preview to get people interested. It also helps to compliment the person you are inviting. Why did you think of them in the first place? Once they have agreed to meet or take a look at a video, make sure you get a confirmed time. This can be referred to as the 3Cs of Inviting:
- Create curiosity
- Confirm meeting
This is the meat of the business, the presentation. There are many ways to do a presentation: with a video, a power point, a flip chart, and by demoing the product. Each company typically has a script to follow. The best way to become good at presentations is to do them, even if they feel strange and awkward at first.
You can even ask your friends to help you train by listening to your presentation. People love to help, and this takes the pressure off you and them. You will get to practice your presentation, your friends will get exposure to your company and product, and they will feel like they are helping you in the process. At the end of the presentation, it is always important to ask the person if they are interested in joining the business, purchasing the product, or referring someone. Although this part may feel uncomfortable at first, it is the main reason why you are doing the presentation.
After the presentation comes the follow up. Most network marketers know that the fortune is in the follow up. Typically it takes six to eight exposures for someone to purchase a product or join the business. So it is very possible that you will need to continue to follow up with people more than once.
When is the next time you can see them? If they saw one type of presentation, when is the next time they can see a different type of presentation, go to a meeting, or have a product demo? It is very valuable to track how many invites you have done, how many presentations you have done, and where each person is in the process. This way your contacts and hard work won’t fall through the cracks.
Once someone has decided to join your business, you will help get them started by teaching the person the work flow and the core habits, working as a team along the way. This process will repeat with each person on your contact list. The more invites and presentations you do, the better at them you will become, and the more confidence you will have.
100% Product User
Creating confidence is very important in the business of network marketing. One way to do this is through cultivating some fundamental core habits. The first core habit is to use the products your company offers. When you do this you will be able to confidently talk about the products from experience and integrity because you have used them. People may also start to ask you what you are wearing/using, and that is a great opportunity to endorse your own company!
An important habit is strengthening and cultivating your mindset. Part of being in network marketing is getting used to hearing the word “no” and not taking it personally. A great way to strengthen your mindset is to listen to accountability and training phone calls and presentations that your company may provide in addition to listening to audiobooks and podcasts about goals, personal growth, and positive things in general. Reading 30 minutes a day from a book related to personal development is also a great tool to strengthen your mindset. Meditating and visualizing yourself achieving your goals also helps!
In order to become successful, completing presentations needs to become a habit. This is because building a network marketing business is really a game of numbers, and consistency is important. Most companies have a measureable breakdown that outlines how many presentations are needed (on average) to reach a certain level in the company.
In order to learn how to swim you can’t just read about swimming and watch videos about swimming, you actually have to jump into the pool. It's the same with network marketing. The more you do the Work Flow and the Core Habits, the more they will feel like second nature.
Although you may feel uncomfortable at times when you are getting started, just remember that there is no right way to do these things, except for the way that works for you. This is because a key to network marketing is to be authentic and be yourself.
In the end, people will want to join your company or buy your product not because of the great presentation they saw, but because of their trust and relationship with the person who introduced them to the opportunity. More people than ever are seeking additional income streams, and continually rely on referrals from friends for their product purchases, making this an ideal time to consider starting your own network marketing business.